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Strategic Leadership Consulting

Empowering leaders to turn potential into performance.
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You are scaling fast, but so is the complexity.

Misalignment, indecision and friction at the top are quietly eroding your growth story. We help leadership teams regain clarity, implement structure and deliver investor-grade outcomes with confidence.

To thrive in the competitive SaaS market, companies must deliver three critical outcomes: Stabilisation, Growth, and Sustainability.

Whether you’re facing team challenges, growth drift or investor pressure, we meet you where you are. Let’s talk about how we can bring strategic clarity and execution momentum to your business

Empowering Leadership for Scalable Growth

Why We Exist

After decades working for SaaS organisations - from scrappy startups to scaled enterprises - the founders all saw the same frustrations: Momentum stalls when strategy, execution and leadership alignment break down.
We created ClarityScale to turn those friction points into fuel for strategic growth.

Delivering Value

We work with leadership to diagnose root issues, unlock momentum, and build systems that scale with proven solutions.

Our Approach

We are a team of seasoned executive SaaS operators - not advisors who, through our ACTivate and SGS workstreams, deliver:

  • Situational clarity across leadership, growth and execution.
  • Targeted recommendations with board-ready detail.
  • Embedded delivery that builds capability without dependency.

Our Services

At ClarityScale, we specialise in partnering with SaaS executive teams to resolve strategic challenges and drive high-impact results. Through our bespoke frameworks and hands-on approach, we enable leadership teams to achieve clarity, alignment, and accelerated growth without compromising culture.

Activate Human Capital

Activate identifies critical people risks before they erode value, surfacing misalignment, underperformance  and misplaced potential that leadership teams often sense but cannot quantify enabling faster, more confident decision-making by:

  • Diagnosing role fit
  • Surfacing underperformance before it escalates
  • Providing a structured, independent view of what’s working and what’s quietly holding the team back,
  • Supporting decisive action while preserving culture, trust, and commercial momentum.

Surgical precision. Full Clarity. Regain Momentum. Activate derisks leadership decisions so your capital scales not stalls.

SGS Growth Framework Programme

The SGS Growth Framework drives Stabilisation, Growth, and Sustainability for high-tech companies.

It rapidly uncovers execution gaps, strengthens people, pipeline, partnerships, and process enablers, and builds scale-ready operational maturity.

Customers achieve consistent growth, a unified high-performance culture, and sharper market positioning.

Private equity investors gain clear visibility, de-risked execution, and accelerated value creation.

SGS delivers the clarity, control, and commercial momentum to outperform targets, unlocking long-term strategic and financial returns.

C Level as a Service (CLaaS)

ClarityScale empowers PE investors and portfolio companies with proven ‘C-level executives as a service’, enabling stability and growth during critical leadership transitions. 

Our seasoned executives embed swiftly, stabilising operations, igniting revenue momentum, and safeguarding enterprise value. We de-risk transformations by aligning teams, pipeline and processes to investor objectives. 

Whether navigating restructuring, pre-exit optimisation or aggressive scale-up, ClarityScale delivers hands-on leadership that drives tangible outcomes, ensuring growth plans stay on track and investment theses fully realise their value.

How We Deliver Value

The 20-Day Diagnostic is a rapid, founder-friendly operating audit that exposes friction, aligns leadership, and readies the business for scale. It’s a tactical MRI - Monthly Recurring Income - across People, Pipeline, Partnerships and Process run by operators, not theorists, delivering a proven board-ready transformation plan to Stabilise, Grow and Sustain your business.

Founders

Shift from founder-led to founder-scalable clarity, structure, and leadership leverage.

CEO

Align leadership, clarify ownership, and install execution rhythm.

CRO

Remove GTM blockers, sharpen commercial focus, align revenue teams.

CPO

Align product with strategic outcomes; prioritise based on impact not noise.

CFO

Link spend to outcomes; improve forecasting and financial control.

COO

Standardise execution; reduce friction across teams and workflows.

Investor

Reveal execution risk, assess scale readiness, and align leadership with investor expectations.

Our Expertise: Elevating Leadership

At ClarityScale, we specialise in high-impact consulting tailored for C-suite executives in the SaaS sector. Our seasoned executive operators work directly with your leadership team, immersing themselves to diagnose complex challenges, align your strategic vision, and implement scalable solutions. Through our proprietary Activate and SGS frameworks, we transform friction points into catalysts for growth, ensuring your company scales without sacrificing clarity, momentum, or culture. Whether you’re facing alignment issues, operational bottlenecks, or the need for robust systems to support rapid expansion, ClarityScale is your trusted partner in achieving sustainable, aligned execution.

JamesStirk

James Stirk

Co-Founder of ClarityScale and creator of the SGS Growth Framework, is a seasoned CEO and CRO who helps investors and tech leaders de-risk execution, accelerate growth, and unlock enterprise value.

About James
Iain

Iain Balchin

A seasoned CFO with three decades in banking, payments, wealth management, and SaaS, guiding PE-backed fintechs through growth, transformation, and successful exits with deep expertise in finance strategy and capital markets.

About Iain
IMG_0046

Fee Campbell

Co-founder of ClarityScale and creator of ACTivate Human Capital, is a trusted advisor to scale-up leaders, helping them cut through hidden people challenges with clarity and precision so teams can align, cultures thrive, and growth accelerate.

About Fee
Jon

Jonathan Yates

Co-founder of ClarityScale and seasoned commercial strategist with three decades at the forefront of AI, data , Web3 and Quantum computing, helping Fortune 500s and startups alike turn cutting-edge technology into scalable business value.

About Jon
Jovita

Jovita O'Byrne

Former Chief People Officer, seasoned HR leader and startup advisor who helps high-growth companies scale by building strong people strategies, leadership capability, and high-performing cultures.

About Jovita

ClarityScale consultants combine commercial, financial, people, and technology expertise from CEO, CRO, CFO, and CPO roles across global enterprises and high-growth ventures. They specialise in guiding companies through critical inflection points—aligning leadership, strengthening culture, and embedding systems that de-risk execution—so growth is accelerated, sustained, and translated into long-term enterprise value.

Speak to our Team

Start With a Clarity Call


Only 8% of SaaS startups scale efficiently without a formal growth framework.

As companies scale, the internal clarity that once drove performance begins to blur. Priorities compete. Roles overlap. Decisions stall. And what used to be instinctively aligned leadership becomes an undercurrent of misfires and mistrust.

- Leadership friction stalls momentum
- Goals drift and execution suffers
- Energy leaks and culture destabilizes
- Investors lose confidence in the team’s capacity to scale
- Misaligned leadership becomes an undercurrent of misfires and mistrust.
Executive consultants collaborating with SaaS leadership team

Unlock Clarity & Accelerate Growth for SaaS Leaders

ClarityScale partners with ambitious SaaS businesses, embedding seasoned executive operators within your leadership team to diagnose root causes, align your C-suite, and engineer scalable growth. Through our Activate and SGS frameworks, we turn strategic friction into fuel, helping you build robust systems, drive alignment, and maintain your company’s momentum and culture as you scale. Experience hands-on, high-level consulting that transforms strategic complexity into focused, executable growth.