Fiona Campbell

Fee Campbell
Founder, ACTivate Human Capital | Principal Consultant, ClarityScale

Fee is a strategic enabler trusted by leadership teams to help them cut through the people challenges that quietly stall growth. With a 25-year career spanning B2C and B2B sectors across the UK, US, and MENA, Fee brings a rare blend of deep emotional intelligence, strategic clarity and operational agility to the high-stakes world of scale-up leadership.

As the creator and lead consultant behind ACTivate Human Capital, Fee helps leadership teams make sharper, faster people decisions without disruption. Her approach combines pattern recognition, values-based strategy and insight into how humans actually behave in organisations. She’s known for turning vague tension and quiet misalignment into clear, actionable recommendations that restore momentum and protect culture.

Drawing on extensive diagnostic experience, she uncovers the subtle dynamics that impact trust, role clarity, and leadership performance. She works precisely and with integrity helping CEOs and founders face the truth of what’s really going on in their teams, empowering them to act decisively.

She does not replace leadership but focuses on strengthening it. To protect what’s working. To gently recalibrate what isn’t. And to create space for honest decisions about talent, alignment and growth readiness.

A natural integrator and coach, Fee thrives in moments of transition whether that’s a new round of funding, a misaligned leadership team or a culture that’s losing its shape. She helps leaders lead better and teams scale with confidence.